Hiiiiiiiii, I’m Jo.👋
I drink at least five espressos a day (the more, the merrier) ☕, love curating Spotify playlists, write poetry occasionally ✨, and hate exclamation marks💀. I spell both in U.K. and U.S. English (plus points), speak both English 🇺🇸 and Swedish 🇸🇪, and usually (give or take) read 234 books at the same time 📚.
I have global experience working with brands in the U.S., U.K., and Sweden at some pretty cool agencies — spanning branding, tone of voice, social, digital, video, experiences, naming, and print. And yes, I’ve won some awards too 🐐.
If you would like to chat or talk about a project low-key or high-key, in English or Swedish (I'm fun, promise), drop me a line ✍️
Experience
Nike (UNINTERUPTED) Lead Digital Copywriter Full-time (Contract) 2023-Present Los Angeles
How&How Lead Copywriter Freelance 2023 (Dec) Remote
Porto Rocha Lead Copywriter Freelance 2023 (Jun-Nov) New York
&Walsh Lead Copywriter Freelance (Retainer) 2023 (April-Jun, Nov) New York
BUCK Senior Copywriter Full-time 2022-2023 (Jun-Jul) Los Angeles
Otherway Senior Copywriter Freelance 2021-2022 (Nov-Jun) London
Peloton (in-house) Lead Digital Copywriter Fulltime (Contract) 2021 (April-Nov)
Virtue Senior Copywriter Freelance 2021 (April-May) London
Mother Design Senior Copywriter 2021 (Feb-April ) Freelance London
Koto Mid-level Copywriter
2020 - 2021 Full-time
London
Digitas
Mid-level Copywriter
2018 - 2020 Full-time
San Francisco
Google
Junior Copywriter
2018 Full-time
San Francisco
Imprint Projects
Junior Creative Full-time
2016-2017
San Francisco
Slutet är nära
Junior Producer
2016
Stockholm
Education
Academy of Art University
Bachelor of Fine Arts
Advertising and Communications
2017 San Francisco
Berghs School Of Communication Associate Degree
Copywriting and Creative Strategy
2013 Stockholm
Recognition
AdAge AdWeek Design Boom The New York Times It’s Nice That The Brand Identity Campaign US Hypebeast Complex New Talent Annual The Dieline The Drum UnderConsideration Resumé
Clients
Google Meta Nike Airbnb WhatsApp Uber PlayStation
Levi’s Peloton Headspace Amazon Samsung Twitch Hulu IKEA Heineken Yubo BackMarket Fiverr IBM
Awards
AGDA, Gold 🥇 2024 Commercial. Gong Cha
Webby, Honoree 🏅 2024 Game of The Year Let’s Revolution BUCK
Cannes, Shortlist 🏅 2022 Discord Presence Levi’s Music Project
Shorty, Honoree 🏅 2022 Discord Presence Levi’s Music Project
Design Annual, Silver 🥈 2018 Writing for Packaging