Cleo

What:

Creating a Verbal Identity for Cleo at Koto.

The Project:

More than just a money app Cleo is a loving kick in the ass. It’s a financial AI assistant with a killer tone of voice (that we invented;)) helping you save money, fast. Primarily targeted at Gen Z we developed a Visual and Verbal identity that’s hot and anything but boooring.

Cleo is here to shake things up in the fintech space.

My Role:

Lead copywriter — I developed the sassy verbal identity for Cleo while implementing brand guidelines, social copy, and in-app copy while working closely with the design team to ensure alignment on the creative strategy and visual development.

The Team: Thanks to whole Cleo team and Koto — Deanna German, Emily Flanagan, Joseph Ling, and Alice Walker.