Fiverr

What:

Creating a Verbal Identity for Fiverr at Koto.

The Project:

Fiverr is revolutionizing work through the on-demand global freelance marketplace for any digital service.

Once upon a time Fiverr was a novelty marketplace where everything cost $5. These days it’s a global multi-billion dollar freelance marketplace driving the workplace revolution. With an identity that changed with each new marketing campaign, the Fiverr team saw this as an opportunity to work with us to consolidate their brand and reaffirm what they stand for – passionately levelling the playing field – a sentiment we fully support.

We created a new brand tone of voice that’s warm, but businesslike, celebrating the connections and creative moments that happen every minute on the platform. This demanded a total typographic refresh — Klim’s Domaine and TightType’s Macan to contrast and connect the two voices. They work together in a strong typographic system, so that they can look as good together as they do individually. Combining them in applications creates the ability to emphasize information and also to express different voices.

My Role:

Copywriter — Developing Fiverr’s new Brand Tone and Identity based on the brand idea ‘Where The World Works’ with the design team. The work included building the brand guidelines and implementing the voice across all channels, including web, social, and OOH.

The Team: Cheers to the Fiverr team and Koto — Arthur Foliard, Fred North, Joseph Ling, Rosie O’Connors, Stephanie Hinds.