What:

An award winning animated TV spot for Gong Cha Australia at BUCK.

The Project:

On a hot summer day, what’s better than a refreshing drink that’s so delicious it catapults you into an alternate version of yourself with shiny pants and neon hair?

That’s the philosophy for our Gong Cha spot, helping the brand reach a wider audience in notoriously sunny Australia. The spot shows our characters escaping the heat and quenching their thirst with cool bubble teas and fun, bright toppings.

The spot created awareness and grew the bubbly drink’s popularity during peak Aussie summer — having sales peak at an all time high.

My Role: Lead copywriter — I co-wrote the script the with Sydney creative and animation crew from start to finish.