Headspace

What:

Creating the 2022 “MyHeadspace” campaign for Mental Health Awareness month at BUCK.

The Project:

We collaborated with Headspace to develop “MyHeadspace,” a campaign that reflects on real members and their personal journeys to living more mindful lives. After a cross-country trip focused on live action and scripts, we jumped into bringing Headspace’s friendly force of geometric shapes into each member’s story through a mix of design and animation.

Take a minute. Savor the present.

My role:

Senior copywriter — I lead the project from start to finish, conducting script writing while working with the design team on creative ideation for these beautiful films.