What:
A digital campaign celebrating 57 years of the Apollo 11 mission and JFK at Digitas.
The Project:
We set out to create a way for younger audiences to experience the moon landing for themselves while driving conversation and attendance to the museum, gaining more than 240MM impressions.
Using a first-of-its-kind augmented reality experience, we recreated the Apollo 11 Mission to capture every moment, maneuver, and milestone unfolding in real time — precisely 50 years after the historical event.
We teased the launch through a connected media approach. Starting with a launch party, held at the JFK Presidential Library, we greeted visitors with a 363-foot, full-scale AR replica of the Saturn V rocket.
Then, we live-streamed the launch and entire mission on Twitch, some of whose most popular streamers provided a modern version of Walter Cronkite’s “play-through” commentary from 50 years ago. Users tracked the mission with interactive games via the new JFK Moonshot app for a fully immersive experience.
My Role:
Copywriter — part of pitch and creative ideation.
