Peloton

What:

Creating social campaigns, video content, radio ads, in-app copy (lots of it), product naming, email content, editorial writing, and traditional OOH campaigns in-house.

My Role:

Senior copywriter — I was tasked with leading creative projects from start to finish, collaborating with the fantastic design teams; we created social campaigns, video content, radio ads, in-app copy, product naming, and traditional OOH campaigns.

I was part of the in-house creative team and worked with global stakeholders to ensure consistency and quality across the Peloton brand.