What: Nike social channels and digital at UNINTERRUPTED

The Project: Leading digital copywriting across all of Nike’s social and digital platforms—from reactives to sneaker drops, building brand levity and driving growth—with a primary focus on Instagram, TikTok, Website, and App expriences.

My role: Lead Digital Copywriter—working with cross functional creative teams as lead copywriter to produce weekly digital content, reactive, and full scale digital campaigns for Nike.