What:

How unequal is NYC? We wanted New Yorkers to see for themselves.

So we created a short film that highlights how data can reveal the inequities across NYC streets for Transportation Alternatives at BUCK.

The Project:

To accompany the release of Transportation Alternative’s new Spatial Equity NYC tool, we created a short film that highlights how data can reveal the inequities across NYC streets and city planning—and provide positive solutions for the people of New York.

Some streets are wide and leafy, others narrow and steamy, and the rest are famously congested. One size does not fit all in New York’s terra firma. Those differences, though, can create inequitable consequences for its citizens, and Transportation Alternatives have been working with MIT on a tool that aims to reveal those disparities.

The tool, Spatial Equity NYC, uses publicly-available data to measure, compare, and visualize different types of public space — from streets to bus lanes to parks — between neighborhoods.That data is then paired with demographic data, from street-level to city wide. The hope is that the tool will be utilized by New Yorkers from all walks of life to improve the streets and make the city safer and fairer for everyone.

My role:

Senior copywriter — leading the project from start to finish; script writing and creative ideation.

Press: It’s Nice That