What:

Creating a digital campaign that celebrates the legacy of the one and only, Mamba, at Nike @ UNINTERRUPTED.

The Project:

Legend doesn’t just happen. It’s self-made. 🐍

Passion, obsession, resilience, relentlessness, fearlessness. The Mamba Mentality goes beyond the game. Kobe's off-court mindset gave him elite on-court control, leaving his fans in awe and his opponents in the dust.

We created a social campaign and film to capture that Mamba mentality, on and off the court, telling the story of the work that never stops. That’s Mamba.

My role: Lead Digital Copywriter - Leading the creative process and creative team from start to finish line in creating a digital campaign that was a 3-pointer.